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We've said writing conveys detail and complexity more effectively than talking, but that's true only of good writing, the kind you'll learn to do in this course. What is good writing, and how does it differ from bad? Good business writing has six characteristics: It is (1) clear, (2) concise, (3) conversational, (4) centered, (5) compensating, and (6) coherent. Think of these as the "six C's." They distinguish good writing from all other kinds, ranging from not-so-good to incomprehensible. All six C's must be present before a piece of writing can be considered good. If even one characteristic is missing, the writing may not be bad, but it certainly won't be as good as it should be.More from Communication Skills for Managers