Course: How to Write a Marketing Plan
Authors: H. David Hennessey, Robert J. Kopp
Price: $79.95
CEUs: 2
Description: You can arrive at a workable marketing plan by luck, or by trial and error, or you can jump start the process with this time tested self-study that will show you how to turn your ideas into strategies and your plan into a success story. The course guides you through the process, starting with the crucial links between the marketing plan and the corporation's overall business strategy.